ICMediaDirect is a New York City and Washington DC-based Public Relations and Reputation Management agency which provides specialized insight on the significance of online reputation for both individuals and businesses. For over 20 years, the firm’s reputation experts have been delivering brand repair services and improving online reputations of elite personalities and Fortune 500 companies. This year, ICMediaDirect took home the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC), the third consecutive recognition of the company’s strong business ethics and corporate values. Check out your Online Reputation Report now, by visiting http://www.icmediadirect.com.
Fully utilizing brand-related social media accounts is a powerful way to professionally improve online reputation. Social channels such as Facebook and Twitter rank well on Google. When potential customers search for a brand, service, or individual one of the top results will likely be a focused social media channel. Businesses can then move down unrelated listings about their brand with a thorough and engaging social media presence, and provide a controlled outlet to increase relevant postings with excellent SEO. Another perk of having a presence on these outlets is being able to handle feedback, both positive and negative. Utilizing SEO within responses, social media platforms give businesses a medium through which to proficiently respond to consumers, while also increasing their search rankings. Companies gain from having simple means to express the strengths of their brand and to work with concerns voiced by customers. ICMediaDirect predicts that this is going to be especially important in 2016, as more platforms will be indexed by Google so that individual posts will then have the same value as standalone web pages.
Reputation experts at IC Media Direct encourage companies to monitor online activities closely so that a reputation management plan can be implemented as quickly as possible. Keeping a keen eye on brand mentions and online reviews ensures that brands, individuals, and agencies are being proactive in their approach to online reputation management. Through a variety of monitoring tools, the task can be made both easier and more efficient. Google Alerts is a service which sends users email updates on the latest Google results featuring brand mentions. The Social Mention tool monitors activities connected to a brand on various social media platforms, as it keeps track of selected keywords.
Online reputation management’s critical importance to a brand is often overlooked while companies try to establish a strong Internet presence and build trust among their consumers. Local business directories make it quick and simple for customers to review their personal experience with a brand, and as a result, corporations should be aware of how their enterprise is observed by potential clientele. According to the reputation management experts at ICMediaDirect, “what people say about your company has become the most significant reflection of your reliability and services. In essence, you are what people find about you online.” Companies must understand the importance of evaluating customer reviews and adequately addressing any negative feedback. 70 percent of buyers admit to being swayed by online disapproval before making their own purchase, with any criticism potentially deterring them from selecting the products or services of a specific company. With myriad ways in which to handle negative reviews, ICMediaDirect outlines the best practice for responding quickly to rectify any issues offline.
Great reviews can clearly augment the business of a firm, but the survey further proves that bad feedback can have a straight monetary impact on businesses. For example, 86% of prospective customers said they would think twice about purchasing a product from a firm with negative online appraisals. Similarly, an extra star on reviews creates a 5% to 9% average rise in revenue for a business, while just one undesirable review could result in a company subtracting about 30 customers. ICMediaDirect further states that getting positive reviews online results in sales.
ICMediaDirect, the New York City and Washington DC-based Reputation Management and PR firm, delivers specialized insight on the importance of online reputation for individuals and businesses. Now with over 20 years of experience, the team of reputation experts have been providing brand repair services and improving the online status of high-level individuals and Fortune 500 companies. 2016 marks the third consecutive year ICMediaDirect has received the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC), after demonstrating strong business ethics and corporate values. See your personalized Online Reputation Report now, by visiting http://www.icmediadirect.com.
Though most businesses can work with this data, this is relevant mostly to local businesses. An extraordinary 92% of contributors claim they would only use a company if it had, at a lowest, a four-star rating on review websites. The figures are broken down further, with reliability (27%), expertise (21%), and professionalism (18%) emerging to be the most vital features for a homegrown firm to be related to. Post studying these key figures and more, ICMediaDirect emphasizes that building up an extensive reputation online is just as significant for a company as focusing on its offline standing in the local society.
When maximum of the transaction is on the internet and the condition gets increasingly difficult, ICMediaDirect recommends handling the negative feedback off the internet when possible by acquiring the client’s personal details or by endeavoring to contact them exclusively. Experts at the firm state that this can restrain the effect of any new mistakes and can alleviate the pressure on the business manager undertaking criticisms.
ICMediaDirect has shaped an excellent track record in effective reputation control, having amended the brand image of Fortune 500 companies, celebrities, politicians, and athletes. The firm uses a rich strategy for decreasing the unwelcome impact of criticism. As the first step, decide if a comment is sincere. Some material spread online is created by competition. The best way forward for this situation is to request to have the review removed citing its unlikely legitimacy. Then, find out if a review is subjective. In this case, a company has a viable opportunity to share factual, positive information about them, while also fading the effect of the review. When a client has left genuine, yet negative reaction, then it is time to reply wholly and honestly. The agency endorses a dynamic method, combining an apology with a proactive solution to a client’s problem.
The specialists at ICMediaDirect give advice to brands and individuals to be careful when it comes to targeting their potential consumers online because of an expanding variety of social media channels to select from. Youngsters are soon moving from platforms like Facebook, for example, to find savvier experiences like Snapchat and Instagram. As live-streaming apps are sure to be winners in 2016, digital natives are moving to Periscope in huge numbers. With two decades of expertise helping businesses and people with the strategies to achieve success, ICMediaDirect has employees capable in the most modern technological and media trends to offer rare strategies for brands to use in the best manner.