ICMediaDirect is a New York City and Washington DC-based Public Relations and Reputation Management agency which provides specialized insight on the significance of online reputation for both individuals and businesses. For over 20 years, the firm’s reputation experts have been delivering brand repair services and improving online reputations of elite personalities and Fortune 500 companies. This year, ICMediaDirect took home the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC), the third consecutive recognition of the company’s strong business ethics and corporate values. Check out your Online Reputation Report now, by visiting http://www.icmediadirect.com.
Fully utilizing brand-related social media accounts is a powerful way to professionally improve online reputation. Social channels such as Facebook and Twitter rank well on Google. When potential customers search for a brand, service, or individual one of the top results will likely be a focused social media channel. Businesses can then move down unrelated listings about their brand with a thorough and engaging social media presence, and provide a controlled outlet to increase relevant postings with excellent SEO. Another perk of having a presence on these outlets is being able to handle feedback, both positive and negative. Utilizing SEO within responses, social media platforms give businesses a medium through which to proficiently respond to consumers, while also increasing their search rankings. Companies gain from having simple means to express the strengths of their brand and to work with concerns voiced by customers. ICMediaDirect predicts that this is going to be especially important in 2016, as more platforms will be indexed by Google so that individual posts will then have the same value as standalone web pages.
Reputation experts at IC Media Direct encourage companies to monitor online activities closely so that a reputation management plan can be implemented as quickly as possible. Keeping a keen eye on brand mentions and online reviews ensures that brands, individuals, and agencies are being proactive in their approach to online reputation management. Through a variety of monitoring tools, the task can be made both easier and more efficient. Google Alerts is a service which sends users email updates on the latest Google results featuring brand mentions. The Social Mention tool monitors activities connected to a brand on various social media platforms, as it keeps track of selected keywords.
Online reputation management’s critical importance to a brand is often overlooked while companies try to establish a strong Internet presence and build trust among their consumers. Local business directories make it quick and simple for customers to review their personal experience with a brand, and as a result, corporations should be aware of how their enterprise is observed by potential clientele. According to the reputation management experts at ICMediaDirect, “what people say about your company has become the most significant reflection of your reliability and services. In essence, you are what people find about you online.” Companies must understand the importance of evaluating customer reviews and adequately addressing any negative feedback. 70 percent of buyers admit to being swayed by online disapproval before making their own purchase, with any criticism potentially deterring them from selecting the products or services of a specific company. With myriad ways in which to handle negative reviews, ICMediaDirect outlines the best practice for responding quickly to rectify any issues offline.
While the statistics apply to all companies, they specialize on local businesses. An unparalleled 92% of respondents claim they will only patronize a company if it has a minimum of a four-star rating on review platforms. The stats are confirming that reliability (27%), expertise (21%), and professionalism (18%) have been deemed the most vital characteristics for a local firm to display. After analyzing this study and more, ICMediaDirect verifies that maintaining a solid reputation online is equally as important for a company as focusing on its local offline standing.
ICMediaDirect, the New York City and Washington DC-based Reputation Management and PR firm, offers customized insight on the significance of online reputation for individuals and businesses. For more than 20 years, this team of reputation experts have been offering brand repair services and improving the online status of well-known individuals and Fortune 500 companies. ICMediaDirect has once again received the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC), this being the the third consecutive year the company has received the prestigious honor, after demonstrating strong business ethics and corporate values. ICMediaDirect invites you to view your Online Reputation Report now, by visiting http://www.icmediadirect.com.
The annual edition of Affiliate Summit will feature keynotes from most renowned and celebrated public personalites in the field of digital platforms and marketing. Speaker Scott Stratten, a social media and relationship marketing expert, President of Un-Marketing and the author of four top-selling business books, is one of “America’s 10 Marketing Gurus”, according to Business Review USA. Affiliate Summit East 2016 concludes with an SEO keynote panel from Bruce Clay (President of Bruce Clay, Inc.), along with Duane Forrester (VP at Bruce Clay, Inc.), and Stephan Spencer (Co-Author of The Art of SEO), notes ICMediaDirect.
Reputation experts at ICMediaDirect encourage companies to monitor online activities closely so that a reputation management plan can be implemented as quickly as possible. By keeping a keen eye on online brand mentions and reviews, brands, individuals, and agencies can proactively handle their approach to online reputation management. Using a variety of monitoring tools make the task easy and efficient. Google Alerts sends users email updates on the latest Google results containing brand mentions. To monitor activities on various social media platforms, entities should use the Social Mention tool that keeps track of selected keywords connected to a brand.
Great reviews can clearly augment the business of a firm, but the survey further proves that bad feedback can have a straight monetary impact on businesses. For example, 86% of prospective customers said they would think twice about purchasing a product from a firm with negative online appraisals. Similarly, an extra star on reviews creates a 5% to 9% average rise in revenue for a business, while just one undesirable review could result in a company subtracting about 30 customers. ICMediaDirect further states that getting positive reviews online results in sales.
ICMediaDirect, the New York City and Washington DC-based Reputation Management and PR firm, delivers specialized insight on the importance of online reputation for individuals and businesses. Now with over 20 years of experience, the team of reputation experts have been providing brand repair services and improving the online status of high-level individuals and Fortune 500 companies. 2016 marks the third consecutive year ICMediaDirect has received the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC), after demonstrating strong business ethics and corporate values. See your personalized Online Reputation Report now, by visiting http://www.icmediadirect.com.