Already honored to be a recipient of the New York Excellence Award in 2014 and 2015, this is a reflection on the continued success and commercial recognition ICMediaDirect upholds in the public relations industry, while they “consistently demonstrate a high regard for upholding business ethics and company values”. 2016 has been a game changer for brands dealing with the various challenges enacted by social media and online reputation management.
While the statistics apply to all companies, they specialize on local businesses. An unparalleled 92% of respondents claim they will only patronize a company if it has a minimum of a four-star rating on review platforms. The stats are confirming that reliability (27%), expertise (21%), and professionalism (18%) have been deemed the most vital characteristics for a local firm to display. After analyzing this study and more, ICMediaDirect verifies that maintaining a solid reputation online is equally as important for a company as focusing on its local offline standing.
Overseeing data related to the brand on the web is the primary pillar of online reputation management. Specialists at ICMediaDirect prescribe keeping up with every single internet posting related to the brand on various platforms such as local directories, Google Places and other locations that provide such information. Organizations may have inconsequential control over what other individuals say via social media. Nevertheless, they can impact the conversation by focusing on proactive brand messaging. ICMediaDirect team recommends the inclusion of the latest marketing technologies such as storytelling techniques and videos. A blend of groundbreaking photography and building an eloquent narrative increases engagement and gives rise to an opportunity for businesses to create trust and the right image.
Though most businesses can work with this data, this is relevant mostly to local businesses. An extraordinary 92% of contributors claim they would only use a company if it had, at a lowest, a four-star rating on review websites. The figures are broken down further, with reliability (27%), expertise (21%), and professionalism (18%) emerging to be the most vital features for a homegrown firm to be related to. Post studying these key figures and more, ICMediaDirect emphasizes that building up an extensive reputation online is just as significant for a company as focusing on its offline standing in the local society.
Conserving a strong positive image online is more important than ever at a time ruled by its online sector and the influence of social media, according to ICMediaDirect. The surge of mobile, stronger search tactics, and always-changing user patterns has brought in a fresh phase of search marketing, one where it is essential to be ahead of current trends. Search Engine Watch has been delivering search engine and search marketing news, advice, and interpretations for more than two decades, and through the CSEW conference presented how to succeed in this innovative time, offering a two-track educational program put together to steer the discussion in the most modern approaches and technologies.
Reputation experts at IC Media Direct encourage companies to monitor online activities closely so that a reputation management plan can be implemented as quickly as possible. By keeping a keen eye on online brand mentions and reviews, brands, individuals, and agencies can proactively handle their approach to online reputation management. Using a variety of monitoring tools make the task easy and efficient. Google Alerts sends users email updates on the latest Google results containing brand mentions. To monitor activities on various social media platforms, entities should use the Social Mention tool that keeps track of selected keywords connected to a brand.
Local business directories and information are available to prospective customers to appraise their own experience with a brand, and businesses should be alert of how their firm is observed by expected customers. Very often, firms that take steps to create a strong Internet presence and build trust among their consumers mostly discount the significance of reputation management. As per the experts at ICMediaDirect, “what people say about your business has become the most pertinent image of your reliability and services. In essence, you are what people find about you online.” Therefore, it is fundamental for companies to track customer reviews and carefully tackle any negative feedback. 70 percent of buyers say online criticism by others impacts their purchase decisions and this may even discourage them from selecting the products or service offered by a certain company. With various alternatives available for handling negative reviews, ICMediaDirect outlines the best approach of replying quickly to rectify any issues offline.
Reputation experts at IC Media Direct encourage companies to monitor online activities closely so that a reputation management plan can be implemented as quickly as possible. Keeping a keen eye on brand mentions and online reviews ensures that brands, individuals, and agencies are being proactive in their approach to online reputation management. Through a variety of monitoring tools, the task can be made both easier and more efficient. Google Alerts is a service which sends users email updates on the latest Google results featuring brand mentions. The Social Mention tool monitors activities connected to a brand on various social media platforms, as it keeps track of selected keywords.
ICMediaDirect has shaped an excellent track record in effective reputation control, having amended the brand image of Fortune 500 companies, celebrities, politicians, and athletes. The firm uses a rich strategy for decreasing the unwelcome impact of criticism. As the first step, decide if a comment is sincere. Some material spread online is created by competition. The best way forward for this situation is to request to have the review removed citing its unlikely legitimacy. Then, find out if a review is subjective. In this case, a company has a viable opportunity to share factual, positive information about them, while also fading the effect of the review. When a client has left genuine, yet negative reaction, then it is time to reply wholly and honestly. The agency endorses a dynamic method, combining an apology with a proactive solution to a client’s problem.
ICMediaDirect is a influencer globally at today’s electronic ecosystem and acts as a creative content marketer in addition to a digital conduit. As participants at Content Rising Summit, hosted by Skyword in Boston, ICMediaDirect underscored its commitment to brand storytelling by revealing a new method for conveying powerful concepts through creative outlets. As a company spokesperson continued, “Our clients have been able to reach a broader base with an uplifting message, simply through the quality of the content they project.” This content-driven, user-driven strategy is one with the reader in mind, a process that invites the reader into a community rather than baiting them to simply visit a site. With the American Marketing Association explaining “focus on user experience” stands as one of six SEO rules for 2016, it’s no surprise that ICMediaDirect has stayed ahead of the curve.