A recent study shows that 9 out of 10 people respond to internet reviews, with surveyed individuals suggesting they consider them as significant as a personal recommendation from a friend. Leading PR firm ICMediaDirect recognizes the importance of reputation management and works with brands to capitalize on this data. The results of this study – formulated into an infographic by Invesp – show just how vital word of mouth is in the online sphere. The findings further state that customers will spend up to 31% more money on the services of businesses with “excellent” reviews, and 72% of responders will only make a purchase after seeing a positive review. See your Online Reputation Report now, by visiting http://www.icmediadirect.com.
Fully utilizing brand-related social media accounts is a powerful way to professionally improve online reputation. Social channels such as Facebook and Twitter rank well on Google. When potential customers search for a brand, service, or individual one of the top results will likely be a focused social media channel. Businesses can then move down unrelated listings about their brand with a thorough and engaging social media presence, and provide a controlled outlet to increase relevant postings with excellent SEO. Another perk of having a presence on these outlets is being able to handle feedback, both positive and negative. Utilizing SEO within responses, social media platforms give businesses a medium through which to proficiently respond to consumers, while also increasing their search rankings. Companies gain from having simple means to express the strengths of their brand and to work with concerns voiced by customers. ICMediaDirect predicts that this is going to be especially important in 2016, as more platforms will be indexed by Google so that individual posts will then have the same value as standalone web pages.
A proud recipient of the New York Excellence Award in 2014 and 2015 as well, the recognition is a reflection on the marked commercial success of ICMediaDirect in the public relations field, as the firm will “consistently demonstrate a high regard for upholding business ethics and company values”. This year has proven innovative for industries facing the many challenges of mastering social media and digital reputation management.
A prominent reputation management firm, ICMediaDirect explains how companies and individuals can implement search engine optimization (SEO) to grow their personal or business’ online reputation. As consumers frequent internet search engines for information about products and services before making purchases, the firm is advising businesses to implement SEO best practices to optimize their online presence. Proven methods will ensure that the top results on Google and additional search engines satisfy customers by presenting an uplifting vibe that will improve a brand’s reputation. See your Online Reputation Report today at http://www.icmediadirect.com.
Already a renowned recipient of the New York Excellence Award in 2014 and 2015, the honor is a demonstration of the consistent success and commercial recognition for ICMediaDirect within the public relations field, as they “consistently demonstrate a high regard for upholding business ethics and company values”. 2016 has been revolutionary for companies facing the shifting challenges set forth by social media platforms and online reputation management.
Reputation experts at IC Media Direct encourage companies to monitor online activities closely so that a reputation management plan can be implemented as quickly as possible. By keeping a keen eye on online brand mentions and reviews, brands, individuals, and agencies can proactively handle their approach to online reputation management. Using a variety of monitoring tools make the task easy and efficient. Google Alerts sends users email updates on the latest Google results containing brand mentions. To monitor activities on various social media platforms, entities should use the Social Mention tool that keeps track of selected keywords connected to a brand.
Reputation management experts at IC Media Direct suggest companies monitor online activities on a regular basis so that a reputation management plan can be implemented as quickly as possible. By closely watching brand mentions and web reviews, brands, individuals, and agencies can be proactive in their handling of online reputation management. A variety of monitoring tools can be used to make the task easy efficient. First of all, Google Alerts allows users to sign up for email updates on the latest search results featuring brand mentions. To track activities connected to a brand on many major social media platforms, entities can use the Social Mention tool, which keeps track of selected keywords.
As companies work to maximize every social media channel available to them, online reputation management is working through continued reforms in the 21st century. On top of managing Google search results, ICMediaDirect handles the management of all major blogs and social media accounts on behalf of their clients to further their positive message. Their strategy includes creating consistent, brand-cohesive, and relative content. Clients also take up the opportunity to receive feedback through their social media, communicate with existing or potential customers, and encourage employees to convey the company’s positive image.
The top public relations firm specializing in online reputation management, ICMediaDirect has refined the method of working with search engine algorithms to suppress negative results. Since its inception in 1996, the leading digital PR and marketing firm has been helping companies and high-profile individuals present positive messages up higher in search engine page rankings as online reputation management has become a pivotal part of effective brand management. Your Online Reputation Report is vieweable now at http://www.icmediadirect.com
The importance of online reputation is often overlooked by companies trying to establish a strong Internet presence and build trust among their clientele. Local business directories make it easy consumers to review a brand, and corporations should remain aware of the way that their enterprise is being observed by potential customers. According to ICMediaDirect, “what people say about your company has become the most significant reflection of your reliability and services. In essence, you are what people find about you online.” It is of vital importance for companies to evaluate customer reviews and sufficiently address any negative feedback. 70 percent of buyers admit to being swayed by online reviews before making their own purchase, and any criticism might dissuade them from selecting the products or service offered by a specific company. With many options available for the handling of negative reviews, ICMediaDirect outlines the top approach for responding quickly to fix any issues offline.