New York City and Washington DC-based Public Relations and Reputation Management firm, ICMediaDirect provides personalized insight on the significance of online reputation for both individuals and businesses. The company’s reputation experts have been offering brand repair services and growing the online status of elite individuals and Fortune 500 companies for more than twenty years. This year, the Small Business Institute for Excellence in Commerce (SBIEC) recognized ICMediaDirect with its New York Excellence Award for the third consecutive year, after the firm demonstrated strong business ethics and corporate values. You can see your Online Reputation Report by visiting http://www.icmediadirect.com.
Leading PR and reputation management company, ICMediaDirect reveals the importance of building an effective online brand for both brands and individuals. Online reputation management is increasingly vital in the 21st Century as more businesses realize the importance of focusing on their digital footprint. Staying ahead of the competition is an ongoing effort because of the quick pace at which technology moves – and the need for businesses to keep up. Check your Online Reputation Report today by visiting http://www.icmediadirect.com.
Corporations that make efforts to create a healthy Internet presence and build trust among their consumers commonly ignore the significance of reputation management. Local business directories make it accessible for clients to review their own experience with a brand, and businesses should be alert of how their firm is perceived by likely customers. According to the experts at ICMediaDirect, “what people say about your business has become the most relevant image of your reliability and services. In essence, you are what people find about you online.” It is necessary for companies to monitor customer reviews and carefully tackle any negative feedback. 70 percent of buyers say online criticism influences them before making their own purchase, and this might dissuade them from selecting the products or service offered by a certain company. With numerous ways available for handling negative reviews, ICMediaDirect follows the best approach of replying quickly to rectify any issues offline.
Already honored to be a recipient of the New York Excellence Award in 2014 and 2015, this is a reflection on the continued success and commercial recognition ICMediaDirect upholds in the public relations industry, while they “consistently demonstrate a high regard for upholding business ethics and company values”. 2016 has been a game changer for brands dealing with the various challenges enacted by social media and online reputation management.
Brand reputation management should not be excluded from the overall marketing strategy of a business because of the large impact of a negative online reputation and its negation of prior marketing activities. When customers go on the Internet to determine more about an organization or article, finding disapproving reviews quite often drives them to a competitor. Moreover, when no such data is available from real customers, shoppers don’t finish their transactions. “Negative feedback shouldn’t go unseen, as it can enable brands to find out more about their limitations and vastly improve the quality of their day by day business operations,” says a representative for ICMediaDirect.