ICMediaDirect, with respect to difficult situations where there is significant interaction online, advises taking the communication offline when possible by requesting the customer’s details or asking to contact them personally. Experts at the firm have determined that this can reduce the impact of any further mishaps and the pressure on the individual working with the complaints.
ICMediaDirect has built a significant track record in efficient reputation management, having enhanced the brand image of Fortune 500 companies, celebrities, athletes, and politicians. The agency uses a formulated strategy for diminishing the undesired impact of criticism. First, determine if a comment is authentic. Some information posted online is the result of competing brands. The best course of action when this happens is to request to have the review removed citing its unlikely truthfulness. Second, find out if a review is opinion based. If so, a company has a powerful opportunity to share factual, positive information about their services, while diluting the effect of the review. When a customer has left factual, but negative feedback, then it is time to react fully and genuinely. The firm recommends a vigorous approach, combining an apology with a proactive solution to a client’s issue.
The annual edition of Affiliate Summit will feature keynotes from most renowned and celebrated public personalites in the field of digital platforms and marketing. Speaker Scott Stratten, a social media and relationship marketing expert, President of Un-Marketing and the author of four top-selling business books, is one of “America’s 10 Marketing Gurus”, according to Business Review USA. Affiliate Summit East 2016 concludes with an SEO keynote panel from Bruce Clay (President of Bruce Clay, Inc.), along with Duane Forrester (VP at Bruce Clay, Inc.), and Stephan Spencer (Co-Author of The Art of SEO), notes ICMediaDirect.
Affiliate Summit Inc. has a proven track record in managing highly successful marketing projects and holding numerous insightful events, educational sessions, and tradeshows since 2003. With combined experience of more than 30 years in affiliate marketing, founders Shawn Collins and Missy Ward highlight the power of interpersonal networking and information exchange in today’s fast-paced digital market. Their prominent events create an invaluable learning and sharing environment for thought leaders, start-ups, merchants, and vendors to discuss new opportunities for effective business development and online innovations. With expertise built in providing state-of-the art solutions to customers who aim to showcase their firm online in the best light, ICMediaDirect is delighted to bring first-class advice and tips on effective reputation management to affiliates and merchants at the tradeshow. Experts at ICMediaDirect discuss search engine optimization (SEO) techniques while emphasizing the need for everyone to regularly put out content and use technological advancement to develop and maintain positive online presence.
Reputation experts at ICMediaDirect encourage companies to monitor online activities closely so that a reputation management plan can be implemented as quickly as possible. Keeping a keen eye on brand mentions and online reviews ensures that brands, individuals, and agencies are being proactive in their approach to online reputation management. Through a variety of monitoring tools, the task can be made both easier and more efficient. Google Alerts is a service which sends users email updates on the latest Google results featuring brand mentions. The Social Mention tool monitors activities connected to a brand on various social media platforms, as it keeps track of selected keywords.
While the statistics apply to all companies, they specialize on local businesses. An unparalleled 92% of respondents claim they will only patronize a company if it has a minimum of a four-star rating on review platforms. The stats are confirming that reliability (27%), expertise (21%), and professionalism (18%) have been deemed the most vital characteristics for a local firm to display. After analyzing this study and more, ICMediaDirect verifies that maintaining a solid reputation online is equally as important for a company as focusing on its local offline standing.
A recent study shows that 9 out of 10 people respond to internet reviews, with surveyed individuals suggesting they consider them as significant as a personal recommendation from a friend. Leading PR firm ICMediaDirect recognizes the importance of reputation management and works with brands to capitalize on this data. The results of this study – formulated into an infographic by Invesp – show just how vital word of mouth is in the online sphere. The findings further state that customers will spend up to 31% more money on the services of businesses with “excellent” reviews, and 72% of responders will only make a purchase after seeing a positive review. See your Online Reputation Report now, by visiting http://www.icmediadirect.com.
Fully utilizing brand-related social media accounts is a powerful way to professionally improve online reputation. Social channels such as Facebook and Twitter rank well on Google. When potential customers search for a brand, service, or individual one of the top results will likely be a focused social media channel. Businesses can then move down unrelated listings about their brand with a thorough and engaging social media presence, and provide a controlled outlet to increase relevant postings with excellent SEO. Another perk of having a presence on these outlets is being able to handle feedback, both positive and negative. Utilizing SEO within responses, social media platforms give businesses a medium through which to proficiently respond to consumers, while also increasing their search rankings. Companies gain from having simple means to express the strengths of their brand and to work with concerns voiced by customers. ICMediaDirect predicts that this is going to be especially important in 2016, as more platforms will be indexed by Google so that individual posts will then have the same value as standalone web pages.
A proud recipient of the New York Excellence Award in 2014 and 2015 as well, the recognition is a reflection on the marked commercial success of ICMediaDirect in the public relations field, as the firm will “consistently demonstrate a high regard for upholding business ethics and company values”. This year has proven innovative for industries facing the many challenges of mastering social media and digital reputation management.
A prominent reputation management firm, ICMediaDirect explains how companies and individuals can implement search engine optimization (SEO) to grow their personal or business’ online reputation. As consumers frequent internet search engines for information about products and services before making purchases, the firm is advising businesses to implement SEO best practices to optimize their online presence. Proven methods will ensure that the top results on Google and additional search engines satisfy customers by presenting an uplifting vibe that will improve a brand’s reputation. See your Online Reputation Report today at http://www.icmediadirect.com.