ICMediaDirect, the New York City and Washington DC-based Reputation Management and PR firm, offers customized insight on the significance of online reputation for individuals and businesses. For more than 20 years, this team of reputation experts have been offering brand repair services and improving the online status of well-known individuals and Fortune 500 companies. ICMediaDirect has once again received the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC), this being the the third consecutive year the company has received the prestigious honor, after demonstrating strong business ethics and corporate values. ICMediaDirect invites you to view your Online Reputation Report now, by visiting http://www.icmediadirect.com.
The annual edition of Affiliate Summit will feature keynotes from most renowned and celebrated public personalites in the field of digital platforms and marketing. Speaker Scott Stratten, a social media and relationship marketing expert, President of Un-Marketing and the author of four top-selling business books, is one of “America’s 10 Marketing Gurus”, according to Business Review USA. Affiliate Summit East 2016 concludes with an SEO keynote panel from Bruce Clay (President of Bruce Clay, Inc.), along with Duane Forrester (VP at Bruce Clay, Inc.), and Stephan Spencer (Co-Author of The Art of SEO), notes ICMediaDirect.
Reputation experts at ICMediaDirect encourage companies to monitor online activities closely so that a reputation management plan can be implemented as quickly as possible. By keeping a keen eye on online brand mentions and reviews, brands, individuals, and agencies can proactively handle their approach to online reputation management. Using a variety of monitoring tools make the task easy and efficient. Google Alerts sends users email updates on the latest Google results containing brand mentions. To monitor activities on various social media platforms, entities should use the Social Mention tool that keeps track of selected keywords connected to a brand.
Great reviews can clearly augment the business of a firm, but the survey further proves that bad feedback can have a straight monetary impact on businesses. For example, 86% of prospective customers said they would think twice about purchasing a product from a firm with negative online appraisals. Similarly, an extra star on reviews creates a 5% to 9% average rise in revenue for a business, while just one undesirable review could result in a company subtracting about 30 customers. ICMediaDirect further states that getting positive reviews online results in sales.
ICMediaDirect, the New York City and Washington DC-based Reputation Management and PR firm, delivers specialized insight on the importance of online reputation for individuals and businesses. Now with over 20 years of experience, the team of reputation experts have been providing brand repair services and improving the online status of high-level individuals and Fortune 500 companies. 2016 marks the third consecutive year ICMediaDirect has received the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC), after demonstrating strong business ethics and corporate values. See your personalized Online Reputation Report now, by visiting http://www.icmediadirect.com.
Though most businesses can work with this data, this is relevant mostly to local businesses. An extraordinary 92% of contributors claim they would only use a company if it had, at a lowest, a four-star rating on review websites. The figures are broken down further, with reliability (27%), expertise (21%), and professionalism (18%) emerging to be the most vital features for a homegrown firm to be related to. Post studying these key figures and more, ICMediaDirect emphasizes that building up an extensive reputation online is just as significant for a company as focusing on its offline standing in the local society.
When maximum of the transaction is on the internet and the condition gets increasingly difficult, ICMediaDirect recommends handling the negative feedback off the internet when possible by acquiring the client’s personal details or by endeavoring to contact them exclusively. Experts at the firm state that this can restrain the effect of any new mistakes and can alleviate the pressure on the business manager undertaking criticisms.
ICMediaDirect has shaped an excellent track record in effective reputation control, having amended the brand image of Fortune 500 companies, celebrities, politicians, and athletes. The firm uses a rich strategy for decreasing the unwelcome impact of criticism. As the first step, decide if a comment is sincere. Some material spread online is created by competition. The best way forward for this situation is to request to have the review removed citing its unlikely legitimacy. Then, find out if a review is subjective. In this case, a company has a viable opportunity to share factual, positive information about them, while also fading the effect of the review. When a client has left genuine, yet negative reaction, then it is time to reply wholly and honestly. The agency endorses a dynamic method, combining an apology with a proactive solution to a client’s problem.
The specialists at ICMediaDirect give advice to brands and individuals to be careful when it comes to targeting their potential consumers online because of an expanding variety of social media channels to select from. Youngsters are soon moving from platforms like Facebook, for example, to find savvier experiences like Snapchat and Instagram. As live-streaming apps are sure to be winners in 2016, digital natives are moving to Periscope in huge numbers. With two decades of expertise helping businesses and people with the strategies to achieve success, ICMediaDirect has employees capable in the most modern technological and media trends to offer rare strategies for brands to use in the best manner.
Optimizing SEO is increasingly important in current times than it was towards the end of the 20th century, not long after Google launched. Making sure that positive content is in the number one place is fundamental, since 33 percent of people always click on the search engine’s first result after adding a word or term. ICMediaDirect emphasizes that firms and persons should acquaint themselves to new ways of regulating their online reputation by using a smart content management strategy. In contrast to SEO, content marketing is a fairly new practice, but is also imperative for companies hoping to create a positive image. It helps businesses to take complete control of their branding by devising an illustrative voice and a robust message through content – whether on websites, blogs, or social media platforms – while also endorsing their products or services. Trust is key for attracting consumers, and content marketing nurtures a brand that seems unfailing and genial while also boosting sales.