Great reviews can clearly augment the business of a firm, but the survey further proves that bad feedback can have a straight monetary impact on businesses. For example, 86% of prospective customers said they would think twice about purchasing a product from a firm with negative online appraisals. Similarly, an extra star on reviews creates a 5% to 9% average rise in revenue for a business, while just one undesirable review could result in a company subtracting about 30 customers. ICMediaDirect further states that getting positive reviews online results in sales.
ICMediaDirect, the New York City and Washington DC-based Reputation Management and PR firm, delivers specialized insight on the importance of online reputation for individuals and businesses. Now with over 20 years of experience, the team of reputation experts have been providing brand repair services and improving the online status of high-level individuals and Fortune 500 companies. 2016 marks the third consecutive year ICMediaDirect has received the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC), after demonstrating strong business ethics and corporate values. See your personalized Online Reputation Report now, by visiting http://www.icmediadirect.com.
Though most businesses can work with this data, this is relevant mostly to local businesses. An extraordinary 92% of contributors claim they would only use a company if it had, at a lowest, a four-star rating on review websites. The figures are broken down further, with reliability (27%), expertise (21%), and professionalism (18%) emerging to be the most vital features for a homegrown firm to be related to. Post studying these key figures and more, ICMediaDirect emphasizes that building up an extensive reputation online is just as significant for a company as focusing on its offline standing in the local society.
When maximum of the transaction is on the internet and the condition gets increasingly difficult, ICMediaDirect recommends handling the negative feedback off the internet when possible by acquiring the client’s personal details or by endeavoring to contact them exclusively. Experts at the firm state that this can restrain the effect of any new mistakes and can alleviate the pressure on the business manager undertaking criticisms.
ICMediaDirect has shaped an excellent track record in effective reputation control, having amended the brand image of Fortune 500 companies, celebrities, politicians, and athletes. The firm uses a rich strategy for decreasing the unwelcome impact of criticism. As the first step, decide if a comment is sincere. Some material spread online is created by competition. The best way forward for this situation is to request to have the review removed citing its unlikely legitimacy. Then, find out if a review is subjective. In this case, a company has a viable opportunity to share factual, positive information about them, while also fading the effect of the review. When a client has left genuine, yet negative reaction, then it is time to reply wholly and honestly. The agency endorses a dynamic method, combining an apology with a proactive solution to a client’s problem.
The specialists at ICMediaDirect give advice to brands and individuals to be careful when it comes to targeting their potential consumers online because of an expanding variety of social media channels to select from. Youngsters are soon moving from platforms like Facebook, for example, to find savvier experiences like Snapchat and Instagram. As live-streaming apps are sure to be winners in 2016, digital natives are moving to Periscope in huge numbers. With two decades of expertise helping businesses and people with the strategies to achieve success, ICMediaDirect has employees capable in the most modern technological and media trends to offer rare strategies for brands to use in the best manner.
Optimizing SEO is increasingly important in current times than it was towards the end of the 20th century, not long after Google launched. Making sure that positive content is in the number one place is fundamental, since 33 percent of people always click on the search engine’s first result after adding a word or term. ICMediaDirect emphasizes that firms and persons should acquaint themselves to new ways of regulating their online reputation by using a smart content management strategy. In contrast to SEO, content marketing is a fairly new practice, but is also imperative for companies hoping to create a positive image. It helps businesses to take complete control of their branding by devising an illustrative voice and a robust message through content – whether on websites, blogs, or social media platforms – while also endorsing their products or services. Trust is key for attracting consumers, and content marketing nurtures a brand that seems unfailing and genial while also boosting sales.
ICMediaDirect and their proactive approach for reputation management use state-of-the-art tools and methods throughout the process. Building up a firm’s image has stayed at the core of its online management philosophy. Kent Campbell, in his article “How Natural Reputation and Context Affects Online Reputation Strategy,” underscores how essential it is for all brands to watch and manage their online image. “What others say about your business on social media and review sites,” he said thoughtfully, “can affect your bottom line no matter how many customers you serve.” A Nielsen survey exclaimed “that 68 percent of respondents indicated that they trust customer reviews that they read on line.”
Information monitoring on the Internet is the primary component to online reputation management. Optimizing SEO while staying abreast of brand mentions and online reviews, states ICMediaDirect, while maximizing the positive impact that social media accounts can hold on to the Impact of Online Reputation on Your Company’s Success,” approximately 70 percent of all consumers will consult reviews or ratings before making a purchase. Lorezen goes on, “more than half of consumers use the internet to learn about a brick-and-mortar store or company before they do business with someone.”
A dynamic, rapidly evolving ballgame, SEO plays a key role in the growth, development, and expansion of business. As Inc.com notes, “SEO has grown so important that it’s value extends beyond the search engine and even to businesses without a website,” meaning ICMediaDirect’s service is an invaluable part of doing business. Utilizing the full scope of social media is one of the targeted, organic approaches ICMediaDirect uses to push irrelevant listings down and drive key messaging to the top of search result listings. The firm’s team of marketing and PR experts understand that “brands can produce a captivating online presence by creating relevant, interesting, and shareable content,” which is what they specialize in for their esteemed clients.