Reputation experts at IC Media Direct encourage companies to monitor online activities closely so that a reputation management plan can be implemented as quickly as possible. By keeping a keen eye on online brand mentions and reviews, brands, individuals, and agencies can proactively handle their approach to online reputation management. Using a variety of monitoring tools make the task easy and efficient. Google Alerts sends users email updates on the latest Google results containing brand mentions. To monitor activities on various social media platforms, entities should use the Social Mention tool that keeps track of selected keywords connected to a brand.
Reputation management experts at IC Media Direct suggest companies monitor online activities on a regular basis so that a reputation management plan can be implemented as quickly as possible. By closely watching brand mentions and web reviews, brands, individuals, and agencies can be proactive in their handling of online reputation management. A variety of monitoring tools can be used to make the task easy efficient. First of all, Google Alerts allows users to sign up for email updates on the latest search results featuring brand mentions. To track activities connected to a brand on many major social media platforms, entities can use the Social Mention tool, which keeps track of selected keywords.
Online reputation management’s critical importance to a brand is often overlooked while companies try to establish a strong Internet presence and build trust among their consumers. Local business directories make it quick and simple for customers to review their personal experience with a brand, and as a result, corporations should be aware of how their enterprise is observed by potential clientele. According to the reputation management experts at ICMediaDirect, “what people say about your company has become the most significant reflection of your reliability and services. In essence, you are what people find about you online.” Companies must understand the importance of evaluating customer reviews and adequately addressing any negative feedback. 70 percent of buyers admit to being swayed by online disapproval before making their own purchase, with any criticism potentially deterring them from selecting the products or services of a specific company. With myriad ways in which to handle negative reviews, ICMediaDirect outlines the best practice for responding quickly to rectify any issues offline.