ICMediaDirect is a New York City and Washington DC-based Public Relations and Reputation Management agency which provides specialized insight on the significance of online reputation for both individuals and businesses. For over 20 years, the firm’s reputation experts have been delivering brand repair services and improving online reputations of elite personalities and Fortune 500 companies. This year, ICMediaDirect took home the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC), the third consecutive recognition of the company’s strong business ethics and corporate values. Check out your Online Reputation Report now, by visiting http://www.icmediadirect.com.
Fully utilizing brand-related social media accounts is a powerful way to professionally improve online reputation. Social channels such as Facebook and Twitter rank well on Google. When potential customers search for a brand, service, or individual one of the top results will likely be a focused social media channel. Businesses can then move down unrelated listings about their brand with a thorough and engaging social media presence, and provide a controlled outlet to increase relevant postings with excellent SEO. Another perk of having a presence on these outlets is being able to handle feedback, both positive and negative. Utilizing SEO within responses, social media platforms give businesses a medium through which to proficiently respond to consumers, while also increasing their search rankings. Companies gain from having simple means to express the strengths of their brand and to work with concerns voiced by customers. ICMediaDirect predicts that this is going to be especially important in 2016, as more platforms will be indexed by Google so that individual posts will then have the same value as standalone web pages.
Reputation experts at IC Media Direct encourage companies to monitor online activities closely so that a reputation management plan can be implemented as quickly as possible. Keeping a keen eye on brand mentions and online reviews ensures that brands, individuals, and agencies are being proactive in their approach to online reputation management. Through a variety of monitoring tools, the task can be made both easier and more efficient. Google Alerts is a service which sends users email updates on the latest Google results featuring brand mentions. The Social Mention tool monitors activities connected to a brand on various social media platforms, as it keeps track of selected keywords.