Online reputation management’s critical importance to a brand is often overlooked while companies try to establish a strong Internet presence and build trust among their consumers. Local business directories make it quick and simple for customers to review their personal experience with a brand, and as a result, corporations should be aware of how their enterprise is observed by potential clientele. According to the reputation management experts at ICMediaDirect, “what people say about your company has become the most significant reflection of your reliability and services. In essence, you are what people find about you online.” Companies must understand the importance of evaluating customer reviews and adequately addressing any negative feedback. 70 percent of buyers admit to being swayed by online disapproval before making their own purchase, with any criticism potentially deterring them from selecting the products or services of a specific company. With myriad ways in which to handle negative reviews, ICMediaDirect outlines the best practice for responding quickly to rectify any issues offline.
Fully utilizing brand-related social media accounts is a powerful way to professionally improve online reputation. Social channels such as Facebook and Twitter rank well on Google. When potential customers search for a brand, service, or individual one of the top results will likely be a focused social media channel. Businesses can then move down unrelated listings about their brand with a thorough and engaging social media presence, and provide a controlled outlet to increase relevant postings with excellent SEO. Another perk of having a presence on these outlets is being able to handle feedback, both positive and negative. Utilizing SEO within responses, social media platforms give businesses a medium through which to proficiently respond to consumers, while also increasing their search rankings. Companies gain from having simple means to express the strengths of their brand and to work with concerns voiced by customers. ICMediaDirect predicts that this is going to be especially important in 2016, as more platforms will be indexed by Google so that individual posts will then have the same value as standalone web pages.
While the statistics apply to all companies, they specialize on local businesses. An unparalleled 92% of respondents claim they will only patronize a company if it has a minimum of a four-star rating on review platforms. The stats are confirming that reliability (27%), expertise (21%), and professionalism (18%) have been deemed the most vital characteristics for a local firm to display. After analyzing this study and more, ICMediaDirect verifies that maintaining a solid reputation online is equally as important for a company as focusing on its local offline standing.
ICMediaDirect, the New York City and Washington DC-based Reputation Management and PR firm, offers customized insight on the significance of online reputation for individuals and businesses. For more than 20 years, this team of reputation experts have been offering brand repair services and improving the online status of well-known individuals and Fortune 500 companies. ICMediaDirect has once again received the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC), this being the the third consecutive year the company has received the prestigious honor, after demonstrating strong business ethics and corporate values. ICMediaDirect invites you to view your Online Reputation Report now, by visiting http://www.icmediadirect.com.