The annual edition of Affiliate Summit will feature keynotes from most renowned and celebrated public personalites in the field of digital platforms and marketing. Speaker Scott Stratten, a social media and relationship marketing expert, President of Un-Marketing and the author of four top-selling business books, is one of “America’s 10 Marketing Gurus”, according to Business Review USA. Affiliate Summit East 2016 concludes with an SEO keynote panel from Bruce Clay (President of Bruce Clay, Inc.), along with Duane Forrester (VP at Bruce Clay, Inc.), and Stephan Spencer (Co-Author of The Art of SEO), notes ICMediaDirect.
Reputation experts at ICMediaDirect encourage companies to monitor online activities closely so that a reputation management plan can be implemented as quickly as possible. By keeping a keen eye on online brand mentions and reviews, brands, individuals, and agencies can proactively handle their approach to online reputation management. Using a variety of monitoring tools make the task easy and efficient. Google Alerts sends users email updates on the latest Google results containing brand mentions. To monitor activities on various social media platforms, entities should use the Social Mention tool that keeps track of selected keywords connected to a brand.
Great reviews can clearly augment the business of a firm, but the survey further proves that bad feedback can have a straight monetary impact on businesses. For example, 86% of prospective customers said they would think twice about purchasing a product from a firm with negative online appraisals. Similarly, an extra star on reviews creates a 5% to 9% average rise in revenue for a business, while just one undesirable review could result in a company subtracting about 30 customers. ICMediaDirect further states that getting positive reviews online results in sales.
ICMediaDirect, the New York City and Washington DC-based Reputation Management and PR firm, delivers specialized insight on the importance of online reputation for individuals and businesses. Now with over 20 years of experience, the team of reputation experts have been providing brand repair services and improving the online status of high-level individuals and Fortune 500 companies. 2016 marks the third consecutive year ICMediaDirect has received the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC), after demonstrating strong business ethics and corporate values. See your personalized Online Reputation Report now, by visiting http://www.icmediadirect.com.
Though most businesses can work with this data, this is relevant mostly to local businesses. An extraordinary 92% of contributors claim they would only use a company if it had, at a lowest, a four-star rating on review websites. The figures are broken down further, with reliability (27%), expertise (21%), and professionalism (18%) emerging to be the most vital features for a homegrown firm to be related to. Post studying these key figures and more, ICMediaDirect emphasizes that building up an extensive reputation online is just as significant for a company as focusing on its offline standing in the local society.