Affiliate Summit will feature a selection of keynotes from major thought-provoking public figures in the field of digital platforms and marketing. Speaker Scott Stratten, a social media and relationship marketer, President of Un-Marketing and the author of four best-selling business books, is among “America’s 10 Marketing Gurus”, according to Business Review USA. The concluding day of Affiliate Summit East 2016 will see an acclaimed SEO keynote panel, seeing Bruce Clay (President of Bruce Clay, Inc.), Duane Forrester (VP at Bruce Clay, Inc.), and Stephan Spencer (Co-Author of The Art of SEO), in addition to other influencers.
Affiliate Summit Inc. has since 2013 handled highly successful marketing projects and delivered numerous insightful events, educational sessions, and tradeshows. With combined experience of more than 30 years in affiliate marketing, founders of the brand Shawn Collins and Missy Ward support the power of interpersonal networking and information exchange in today’s fast-paced digital world. Their landmark events create an invaluable learning and sharing environment for thought leaders, start-ups, merchants, and shops to discuss new opportunities for effective business development and digital innovations. With an established expertise in providing state-of-the art solutions to customers who aim to showcase their brand online in the best light, ICMediaDirect is delighted to bring first-class advice and tips on effective reputation management to affiliates and merchants at the forthcoming conference. Experts at ICMediaDirect reinforce confidence in search engine optimization (SEO) techniques and emphasize the need for every brand to regularly publish content and use technological advancement to develop and grow captivating online presence.
ICMediaDirect is a native at today’s electronic ecosystem and acts as a creative content marketer in addition to a digital conduit. As participants at Content Rising Summit, hosted by Skyword in Boston, ICMediaDirect underscored its commitment to brand storytelling by revealing a new method for conveying powerful concepts through creative marketing. As a company spokesperson continued, “Our clients have been able to reach a broader base with an uplifting message, simply through the quality of the content they project.” This content-driven, user-driven strategy is one with the reader in mind, a process that invites the reader into a community rather than baiting them to simply click over. With the American Marketing Association explaining “focus on user experience” stands as one of six SEO rules for 2016, it’s no surprise that ICMediaDirect has stayed ahead of the curve.
A dynamic, rapidly evolving ballgame, SEO plays a key role in the growth, development, and expansion of business. As Inc.com notes, “SEO has grown so important that it’s value extends beyond the search engine and even to businesses without a website,” meaning ICMediaDirect’s service is an invaluable part of doing business. Utilizing the full scope of social media is one of the targeted, organic approaches ICMediaDirect uses to push irrelevant listings down and drive key messaging to the top of search result listings. The firm’s team of marketing and PR experts understand that “brands can produce a captivating online presence by creating relevant, interesting, and shareable content,” which is what they specialize in for their esteemed clients.
ICMediaDirect and their proactive method for reputation management use state-of-the-art tools and methods throughout the process. Building up a firm’s image and building trust are at the core of its online management philosophy. Kent Campbell, in his article “How Natural Reputation and Context Affects Online Reputation Strategy,” underscores how essential it is for all brands to watch and manage their online image. “What others say about your business on social media and review sites,” he said thoughtfully, “can affect your bottom line no matter how many customers you serve.” A Nielsen survey concluded “that 68 percent of respondents indicated that they trust customer reviews that they read on line.”