Monitoring the Internet is the main component to online reputation management. Building strong SEO, keeping abreast of company’s mentions and online reviews, explains ICMediaDirect, and maximizing the positive effect that social media accounts can have are the key underpinnings to a reputation management plan. According to an article by Richard Lorezen entitled “The Impact of Online Reputation on Your Company’s Success,” approximately 70 percent of all consumers will look at reviews or ratings before they make a purchase. Lorezen continues, “more than half of consumers use the internet to learn about a brick-and-mortar store or company before they do business with someone.”
New York City and Washington DC-based Public Relations and Reputation Management firm, ICMediaDirect provides personalized insight on the significance of online reputation for both individuals and businesses. The company’s reputation experts have been offering brand repair services and growing the online status of elite individuals and Fortune 500 companies for more than twenty years. This year, the Small Business Institute for Excellence in Commerce (SBIEC) recognized ICMediaDirect with its New York Excellence Award for the third consecutive year, after the firm demonstrated strong business ethics and corporate values. You can see your Online Reputation Report by visiting http://www.icmediadirect.com.