Locally available business directories and information are available to prospective clientele to express their own experiences with a brand, and businesses should be attentive of how their firm is perceived by their target audience. Very often, firms that take measures to create a strong Internet presence and build trust among their consumers mostly disregard the significance of reputation management. As per the experts at ICMediaDirect, “What people say about your business has become the most prominent image of your trustworthiness and services. In essence, you are what people find about you online.” Therefore, it is necessary for companies to track customer reviews and carefully deal with any negative feedback. 70 percent of buyers say online criticism by others impacts their purchase decisions and this may even deter them from selecting the products or service offered by a certain company. With various alternatives available for handling negative reviews, ICMediaDirect outlines the best approach of replying quickly to rectify any issues offline.