The experts at ICMediaDirect recommend the maintenance of all online listings linked with the brand on several platforms, encompassing local directories, Google Places and additional locations that feature such information. The handling of information available on the Internet is the key pillar of online reputation management. Though businesses have scarcely any power over what other individuals say on social media, they can define the conversation by participating in proactive brand messaging. ICMediaDirect team suggests utilizing progressive marketing techniques, such as storytelling approaches and videos. A combination of groundbreaking photography and drafting a powerful narrative increases engagement and creates an opportunity for businesses to build trust and the right image.