Already honored to be a recipient of the New York Excellence Award in 2014 and 2015, this is a reflection on the continued success and commercial recognition ICMediaDirect upholds in the public relations industry, while they “consistently demonstrate a high regard for upholding business ethics and company values”. 2016 has been a game changer for brands dealing with the various challenges enacted by social media and online reputation management.
Brand reputation management should not be excluded from the overall marketing strategy of a business because of the large impact of a negative online reputation and its negation of prior marketing activities. When customers go on the Internet to determine more about an organization or article, finding disapproving reviews quite often drives them to a competitor. Moreover, when no such data is available from real customers, shoppers don’t finish their transactions. “Negative feedback shouldn’t go unseen, as it can enable brands to find out more about their limitations and vastly improve the quality of their day by day business operations,” says a representative for ICMediaDirect.
Locally available business directories and information are available to prospective clientele to express their own experiences with a brand, and businesses should be attentive of how their firm is perceived by their target audience. Very often, firms that take measures to create a strong Internet presence and build trust among their consumers mostly disregard the significance of reputation management. As per the experts at ICMediaDirect, “What people say about your business has become the most prominent image of your trustworthiness and services. In essence, you are what people find about you online.” Therefore, it is necessary for companies to track customer reviews and carefully deal with any negative feedback. 70 percent of buyers say online criticism by others impacts their purchase decisions and this may even deter them from selecting the products or service offered by a certain company. With various alternatives available for handling negative reviews, ICMediaDirect outlines the best approach of replying quickly to rectify any issues offline.
The experts at ICMediaDirect recommend the maintenance of all online listings linked with the brand on several platforms, encompassing local directories, Google Places and additional locations that feature such information. The handling of information available on the Internet is the key pillar of online reputation management. Though businesses have scarcely any power over what other individuals say on social media, they can define the conversation by participating in proactive brand messaging. ICMediaDirect team suggests utilizing progressive marketing techniques, such as storytelling approaches and videos. A combination of groundbreaking photography and drafting a powerful narrative increases engagement and creates an opportunity for businesses to build trust and the right image.