Reputation consultants at ICMediaDirect mention that companies should track online activities frequently so that a reputation management plan can be applied as rapidly as possible. By carefully tracking brand mentions and online reviews, brands, people, and agencies can be nimble in their method to handle online reputation management. By using a variety of monitoring tools, the task simpler and efficient. Google Alerts helps users to receive email updates on the latest Google results featuring brand mentions. To observe activities related to a brand on various social media platforms, entities must use the Social Mention tool that monitors preferred keywords.
Already a renowned recipient of the New York Excellence Award in 2014 and 2015, the honor is a demonstration of the consistent success and commercial recognition for ICMediaDirect within the public relations field, as they “consistently demonstrate a high regard for upholding business ethics and company values”. 2016 has been revolutionary for companies facing the shifting challenges set forth by social media platforms and online reputation management.
Reputation experts at IC Media Direct encourage companies to monitor online activities closely so that a reputation management plan can be implemented as quickly as possible. Keeping a keen eye on brand mentions and online reviews ensures that brands, individuals, and agencies are being proactive in their approach to online reputation management. Through a variety of monitoring tools, the task can be made both easier and more efficient. Google Alerts is a service which sends users email updates on the latest Google results featuring brand mentions. The Social Mention tool monitors activities connected to a brand on various social media platforms, as it keeps track of selected keywords.
Founded in 2003, Affiliate Summit Inc. manages highly successful marketing projects and delivers numerous insightful events, educational sessions, and tradeshows. With combined experience of more than 30 years in affiliate marketing, founders of the company Shawn Collins and Missy Ward believe in the power of interpersonal networking and information exchange in today’s fast-paced digital world. Their landmark events create an invaluable learning and sharing environment for thought leaders, start-ups, merchants, and vendors to discuss new opportunities for effective business development and digital innovations. With a reputation for providing state-of-the art solutions to clients seeking to showcase their brand online in the best light, ICMediaDirect brings first-class advice and tips on effective reputation management to affiliates and merchants at the event. Experts at ICMediaDirect reinforce the importance of search engine optimization (SEO) techniques and emphasize the importance for every brand to regularly put out content and use technological advancement to develop and maintain their captivating online presence.
Managing information appearing on the internet is a key pillar of online reputation management. Professionals at ICMediaDirect recommend claiming all online listings connected to the brand on various platforms, including local directories, Google Places and other locations that provide such information. Although companies have little control over what other people say on social media, they can influence the conversation by focusing on proactive brand messaging. ICMediaDirect team advocates the incorporation of the latest marketing technologies, such as storytelling techniques and videos. A combination of innovative photography and building a coherent narrative raises engagement creates an opportunity for businesses to build trust and the right image.