Overseeing data related to the brand on the web is the primary pillar of online reputation management. Specialists at ICMediaDirect prescribe keeping up with every single internet posting related to the brand on various platforms such as local directories, Google Places and other locations that provide such information. Organizations may have inconsequential control over what other individuals say via social media. Nevertheless, they can impact the conversation by focusing on proactive brand messaging. ICMediaDirect team recommends the inclusion of the latest marketing technologies such as storytelling techniques and videos. A blend of groundbreaking photography and building an eloquent narrative increases engagement and gives rise to an opportunity for businesses to create trust and the right image.