SEO optimization is more fundamental now than it was at the end of the 20th century, not long after Google launched. Keeping positive content in the number one spot is imperative, since 33 percent of people will click on the search engine’s top result after inputting a word or term. ICMediaDirect pushes businesses and individuals to adapt to new ways of controlling their online reputation through a smart content management strategy. In comparison to SEO, content marketing is a relatively fresh technique, but is also key for companies hoping to build a positive image. It allows firms to keep full control of their branding by formulating a distinctive voice and a clear message with their content – on websites, blogs, or social media platforms – while also promoting their products or services. Trust is key for new consumers, and content marketing creates a brand that seems reliable and likable while also boosting sales.