Local business directories and information are available to prospective customers to appraise their own experience with a brand, and businesses should be alert of how their firm is observed by expected customers. Very often, firms that take steps to create a strong Internet presence and build trust among their consumers mostly discount the significance of reputation management. As per the experts at ICMediaDirect, “what people say about your business has become the most pertinent image of your reliability and services. In essence, you are what people find about you online.” Therefore, it is fundamental for companies to track customer reviews and carefully tackle any negative feedback. 70 percent of buyers say online criticism by others impacts their purchase decisions and this may even discourage them from selecting the products or service offered by a certain company. With various alternatives available for handling negative reviews, ICMediaDirect outlines the best approach of replying quickly to rectify any issues offline.