SEO optimization is more fundamental now than it was at the end of the 20th century, not long after Google launched. Keeping positive content in the number one spot is imperative, since 33 percent of people will click on the search engine’s top result after inputting a word or term. ICMediaDirect pushes businesses and individuals to adapt to new ways of controlling their online reputation through a smart content management strategy. In comparison to SEO, content marketing is a relatively fresh technique, but is also key for companies hoping to build a positive image. It allows firms to keep full control of their branding by formulating a distinctive voice and a clear message with their content – on websites, blogs, or social media platforms – while also promoting their products or services. Trust is key for new consumers, and content marketing creates a brand that seems reliable and likable while also boosting sales.
ICMediaDirect is a New York City and Washington DC-based Public Relations and Reputation Management agency which provides specialized insight on the significance of online reputation for both individuals and businesses. For over 20 years, the firm’s reputation experts have been delivering brand repair services and improving online reputations of elite personalities and Fortune 500 companies. This year, ICMediaDirect took home the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC), the third consecutive recognition of the company’s strong business ethics and corporate values. Check out your Online Reputation Report now, by visiting http://www.icmediadirect.com.
Local business directories and information are available to prospective customers to appraise their own experience with a brand, and businesses should be alert of how their firm is observed by expected customers. Very often, firms that take steps to create a strong Internet presence and build trust among their consumers mostly discount the significance of reputation management. As per the experts at ICMediaDirect, “what people say about your business has become the most pertinent image of your reliability and services. In essence, you are what people find about you online.” Therefore, it is fundamental for companies to track customer reviews and carefully tackle any negative feedback. 70 percent of buyers say online criticism by others impacts their purchase decisions and this may even discourage them from selecting the products or service offered by a certain company. With various alternatives available for handling negative reviews, ICMediaDirect outlines the best approach of replying quickly to rectify any issues offline.
Reputation experts at ICMediaDirect encourage companies to monitor online activities closely so that a reputation management plan can be implemented as quickly as possible. Keeping a keen eye on brand mentions and online reviews ensures that brands, individuals, and agencies are being proactive in their approach to online reputation management. Through a variety of monitoring tools, the task can be made both easier and more efficient. Google Alerts is a service which sends users email updates on the latest Google results featuring brand mentions. The Social Mention tool monitors activities connected to a brand on various social media platforms, as it keeps track of selected keywords.
ICMediaDirect, with respect to difficult situations where there is significant interaction online, advises taking the communication offline when possible by requesting the customer’s details or asking to contact them personally. Experts at the firm have determined that this can reduce the impact of any further mishaps and the pressure on the individual working with the complaints.