ICMediaDirect has built a significant track record in efficient reputation management, having enhanced the brand image of Fortune 500 companies, celebrities, athletes, and politicians. The agency uses a formulated strategy for diminishing the undesired impact of criticism. First, determine if a comment is authentic. Some information posted online is the result of competing brands. The best course of action when this happens is to request to have the review removed citing its unlikely truthfulness. Second, find out if a review is opinion based. If so, a company has a powerful opportunity to share factual, positive information about their services, while diluting the effect of the review. When a customer has left factual, but negative feedback, then it is time to react fully and genuinely. The firm recommends a vigorous approach, combining an apology with a proactive solution to a client’s issue.
The annual edition of Affiliate Summit will feature keynotes from most renowned and celebrated public personalites in the field of digital platforms and marketing. Speaker Scott Stratten, a social media and relationship marketing expert, President of Un-Marketing and the author of four top-selling business books, is one of “America’s 10 Marketing Gurus”, according to Business Review USA. Affiliate Summit East 2016 concludes with an SEO keynote panel from Bruce Clay (President of Bruce Clay, Inc.), along with Duane Forrester (VP at Bruce Clay, Inc.), and Stephan Spencer (Co-Author of The Art of SEO), notes ICMediaDirect.
Affiliate Summit Inc. has a proven track record in managing highly successful marketing projects and holding numerous insightful events, educational sessions, and tradeshows since 2003. With combined experience of more than 30 years in affiliate marketing, founders Shawn Collins and Missy Ward highlight the power of interpersonal networking and information exchange in today’s fast-paced digital market. Their prominent events create an invaluable learning and sharing environment for thought leaders, start-ups, merchants, and vendors to discuss new opportunities for effective business development and online innovations. With expertise built in providing state-of-the art solutions to customers who aim to showcase their firm online in the best light, ICMediaDirect is delighted to bring first-class advice and tips on effective reputation management to affiliates and merchants at the tradeshow. Experts at ICMediaDirect discuss search engine optimization (SEO) techniques while emphasizing the need for everyone to regularly put out content and use technological advancement to develop and maintain positive online presence.
Reputation experts at ICMediaDirect encourage companies to monitor online activities closely so that a reputation management plan can be implemented as quickly as possible. Keeping a keen eye on brand mentions and online reviews ensures that brands, individuals, and agencies are being proactive in their approach to online reputation management. Through a variety of monitoring tools, the task can be made both easier and more efficient. Google Alerts is a service which sends users email updates on the latest Google results featuring brand mentions. The Social Mention tool monitors activities connected to a brand on various social media platforms, as it keeps track of selected keywords.