While the statistics apply to all companies, they specialize on local businesses. An unparalleled 92% of respondents claim they will only patronize a company if it has a minimum of a four-star rating on review platforms. The stats are confirming that reliability (27%), expertise (21%), and professionalism (18%) have been deemed the most vital characteristics for a local firm to display. After analyzing this study and more, ICMediaDirect verifies that maintaining a solid reputation online is equally as important for a company as focusing on its local offline standing.
A recent study shows that 9 out of 10 people respond to internet reviews, with surveyed individuals suggesting they consider them as significant as a personal recommendation from a friend. Leading PR firm ICMediaDirect recognizes the importance of reputation management and works with brands to capitalize on this data. The results of this study – formulated into an infographic by Invesp – show just how vital word of mouth is in the online sphere. The findings further state that customers will spend up to 31% more money on the services of businesses with “excellent” reviews, and 72% of responders will only make a purchase after seeing a positive review. See your Online Reputation Report now, by visiting http://www.icmediadirect.com.
Fully utilizing brand-related social media accounts is a powerful way to professionally improve online reputation. Social channels such as Facebook and Twitter rank well on Google. When potential customers search for a brand, service, or individual one of the top results will likely be a focused social media channel. Businesses can then move down unrelated listings about their brand with a thorough and engaging social media presence, and provide a controlled outlet to increase relevant postings with excellent SEO. Another perk of having a presence on these outlets is being able to handle feedback, both positive and negative. Utilizing SEO within responses, social media platforms give businesses a medium through which to proficiently respond to consumers, while also increasing their search rankings. Companies gain from having simple means to express the strengths of their brand and to work with concerns voiced by customers. ICMediaDirect predicts that this is going to be especially important in 2016, as more platforms will be indexed by Google so that individual posts will then have the same value as standalone web pages.