Reputation experts at IC Media Direct encourage companies to monitor online activities closely so that a reputation management plan can be implemented as quickly as possible. By keeping a keen eye on online brand mentions and reviews, brands, individuals, and agencies can proactively handle their approach to online reputation management. Using a variety of monitoring tools make the task easy and efficient. Google Alerts sends users email updates on the latest Google results containing brand mentions. To monitor activities on various social media platforms, entities should use the Social Mention tool that keeps track of selected keywords connected to a brand.
Reputation management experts at IC Media Direct suggest companies monitor online activities on a regular basis so that a reputation management plan can be implemented as quickly as possible. By closely watching brand mentions and web reviews, brands, individuals, and agencies can be proactive in their handling of online reputation management. A variety of monitoring tools can be used to make the task easy efficient. First of all, Google Alerts allows users to sign up for email updates on the latest search results featuring brand mentions. To track activities connected to a brand on many major social media platforms, entities can use the Social Mention tool, which keeps track of selected keywords.
As companies work to maximize every social media channel available to them, online reputation management is working through continued reforms in the 21st century. On top of managing Google search results, ICMediaDirect handles the management of all major blogs and social media accounts on behalf of their clients to further their positive message. Their strategy includes creating consistent, brand-cohesive, and relative content. Clients also take up the opportunity to receive feedback through their social media, communicate with existing or potential customers, and encourage employees to convey the company’s positive image.