The importance of reputation management is often overlooked by companies that try to establish a strong Internet presence and build trust among their consumers. Local business directories make it easy for customers to review their personal experience with a brand, and corporations should remain aware of how their enterprise is observed by potential clientele. According to the professionals at ICMediaDirect, “what people say about your company has become the most significant reflection of your reliability and services. In essence, you are what people find about you online.” It is important for companies to evaluate customer reviews and adequately address any negative feedback. 70 percent of buyers admit to being affected by online disapproval by others before making their own purchase, and any criticism might deter them from selecting the products or service offered by a specific company. With many ways available for handling negative reviews, ICMediaDirect outlines the best approach of responding quickly to rectify any issues offline.
Founded in 2003, Affiliate Summit Inc. has been successful in managing highly successful marketing projects and delivering numerous insightful events, educational sessions, and conferences. With a combined experience of more than 30 years in affiliate marketing, founders Shawn Collins and Missy Ward believe in the power of interpersonal networking and information exchange for success in today’s fast-paced digital world. Their landmark events offer an invaluable learning and sharing environment for thought leaders, start-ups, merchants, and vendors to discuss effective business development and digital innovation. ICMediaDirect, with an established expertise in providing state-of-the art solutions to customers who aim to showcase their brand online in the best light, will bring first-class advice and tips on effective reputation management to attendees at the conference that is now less than two months away. ICMediaDirect’s reputation management experts reinforce confidence in search engine optimization (SEO) techniques and emphasize the importance of regularly putting out branded content and using technological advancement to develop and maintain captivating online presence.
ICMediaDirect, the New York City and Washington DC-based Reputation Management and PR firm, delivers specialized insight on the importance of online reputation for individuals and businesses. Now with over 20 years of experience, the team of reputation experts have been providing brand repair services and improving the online status of high-level individuals and Fortune 500 companies. 2016 marks the third consecutive year ICMediaDirect has received the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC), after demonstrating strong business ethics and corporate values. See your personalized Online Reputation Report now, by visiting http://www.icmediadirect.com.
Reputation experts at ICMediaDirect encourage companies to monitor online activities closely so that a reputation management plan can be implemented as quickly as possible. By keeping a keen eye on online brand mentions and reviews, brands, individuals, and agencies can proactively handle their approach to online reputation management. Using a variety of monitoring tools make the task easy and efficient. Google Alerts sends users email updates on the latest Google results containing brand mentions. To monitor activities on various social media platforms, entities should use the Social Mention tool that keeps track of selected keywords connected to a brand.